Older Stuff.
Department of Internal Affairs
Anti-Money Laundering Campaign
The 2020 Lexus RX
Chorus - For The Genius In Everyone
The spot was complemented with a content series featuring the ‘geniuses’.
The Warehouse - Doubters
The Warehouse are New Zealand’s largest retailer. But in the past they struggled with their reputation for carrying unknown brands and poor quality products that didn’t last. So we found the brand’s biggest doubters and challenged them to 5 minutes in store to have a look around. With one little twist. Anything they could remember they could keep. This was a massive undertaking and a huge step for our client to be brave enough to actually feature their biggest detractors. All the people we used were real, sourced through a market research group and none of them had any idea what they were in for until the big moment. The campaign encompassed three launch TVCs, a Christmas challenge, a dual-screen online game and more. The results have been amazing
SKY TV - True Blood Thirsty For More
In the lead up to True Blood Season 7, SKY TV wanted to give fans the chance to catch up on all the action. To encourage people to binge-watch the previous seasons in preparation for the new one we partnered with speed-reading tech company, Spritz and crammed as much info into 30 seconds as possible.
The Warehouse - Toy Testers Wanted
If you’re a kid, there can be no better job in the whole world than one that involves playing with toys. So that’s just what we advertised to promote The Warehouse’s Great Annual Toy Sale. Complete with job application, interviewer and, as you can see, a rigorous questioning process. Oh, and in case you were wondering, yes it became a real job - for 11 boys and girls - and part of an ongoing content and engagement platform for the client.
McDonald’s - McMuffin Messages
An idea presented to McDonald’s global to re-invigorate McDonald’s lapsing sales at breakfast and re-engage consumers with the brand on a whole new, digital, social and interactive level. We researched the tech and were all but ready to build this before unfortunately it ultimately never hit stores.
A Mcdonald’s Cheeseburger for $1?
People are going to think there’s a catch.
The Warehouse - What Kiwis Want
The Warehouse may be New Zealand’s largest retailer, but they have always had a reputation for having poor quality products and shouty, cheap-looking advertising. 2012 marked a new era in their advertising. We changed the conversation to be about The Warehouse having the things Kiwis want. Whether that was cheap and cheerful or something with a bit more quality. And we shifted the brand into a more modern, clean looking, less shouty space, while still keeping to their bargain roots. Making over 160 Warehouse price and product TVC’s every year isn’t easy, but doing it without shouting and coming across as a contemporary brand Kiwis could love, made us proud.
Heineken RWC Activation
How to activate a global TVC for the Rugby World Cup with a local campaign that outperformed every single metric we gave it. And scored better brand engagement than the TVC it was meant to compliment.