The Heineken® Live App is a whole new way to experience your city.
The more you go out to Heineken bars the more you unlock special experiences and rewards.

Part brand activation, part CRM, part loyalty reward programme we conceived, wireframed and led the build of the Heineken Live app as a category first consumer engagement and experience tool for DB.

Using over 200 iBeacons placed in bars all over New Zealand, the Heineken Live app awards you points for every visit. When you get enough points you become a Regular, then a VIP, then a Heineken Red status and then a Heineken Gold status. Every level unlocking different rewards activated when you are out in Heineken bars.

Imagine you and your friends are walking down the street and you receive a personal invitation to come into a nearby Heineken bar along with the promise of a special experience. You’re welcomed in by the bar staff, given complimentary drinks and even shown to a special VIP area. You are then taken up to the roof where a helicopter is waiting to take you and your friends on a once in a lifetime experience.

This is one of many experiences you could unlock when you have the Heineken Live app in your pocket. From Uber rides home and access to VIP bars, to backdoor access, front-of-line treatment and a lot more.