![](https://images.squarespace-cdn.com/content/v1/60c5885a0514e329212614ad/3aa49ec5-e1ff-4f02-bb2a-1a95b9102722/Staying-Up-Print-TV-v1.jpg)
McDonald’s - Staying Up
McDonald’s was a sponsor of the London 2012 Olympics. Unfortunately, for those living in New Zealand and Australia, all of the action and events would be on through the night. Pretty tough for a couple of sports mad nations. This ad highlighted the struggle of having to stay up to watch the Olympicsthrough the story of a young boy and his dad..