Gender Equality - It’s Not That Hard
In the complex, new world of gender equality, navigating appropriate behaviours in the workplace can seem like a minefield of political correctness. But actually, it really doesn’t have to be that hard.
We created a suite of films, posters and office merch to highlight just how easy it is.
We took out a full-page ad on International Women’s Day to launch the campaign.
And we kept talking about it with more print ads.
A suite of downloadable posters was made available for affiliated NZX listed companies.
Merch was made available to the general public to create a revenue stream from the campaign.
And digital banners were…well, online.
